Case Study: A New Way to Do Cross-Promotions

  • Nov 20, 2020


Clever Meets Subtle: A New Way to Do Cross-Promotions

Organization: Department Store

Product Featured: Lanyard with Vinyl Pouch 

Goal of Promotion: Promoting Store Sales

Description of Case History: This store wanted a new way to let customers know what was going on in other departments. They had each sales associate wear a lanyard with printed custom inserts for their vinyl pouches to promote sales going on within other departments of the store. The shoe department employees featured an insert stating, “Bed and Bath Clearance Sale”. On Thursdays, all employees would feature inserts stating, “Save an Extra 25% on Women’s Apparel This Saturday Only”. This was very successful because they could advertise without the salesperson having to verbally mention the sale.

Source: SnugZ USA

  • Category: Case Studies
  • Tags: Promotional Products, Marketing, Branding, Promotional items, Giveaways, lanyard, pouch, department store, store, retail
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